HawkeyeNation.com is the premier fan site for Iowa Hawkeye fans and has received over 750 million page views since launching in 2001. With such a large (and loyal) fan base, the site was in need of a responsive redesign that modernized the look and allowed fans to access Hawk news wherever they might be on desktop, tablet, or phone.
With some avid Hawk fans on the team, Shift reimagined the entire user experience of the site so fans could quickly jump into the action within Forums or scan the latest news about a potential recruit. Shift even introduced new features such as the Game Day and Where Are They Now? Pages to give Hawk fans even more good stuff to drool over. Boom.