The world of work has changed. For many of us, "going to the office" now means walking from the bedroom to the living room. While remote work offers incredible flexibility and benefits, it also presents a unique challenge: how do we build a strong, unified team when everyone is miles apart and sometimes have never met in person?
At Shift, we've been grappling with this very question. As a software consultancy, collaboration is in our DNA. But with a growing team spread across various locations, we knew we had to be intentional about cultivating a sense of "we" in a remote world.
The Challenges of Remote Teamwork
Let's be honest, remote work can sometimes feel isolating. Spontaneous water cooler conversations and casual hallway run-ins are replaced with scheduled video calls and instant messages. It's easier for miscommunications to arise, and for individuals to feel disconnected from the larger team.
This disconnect can lead to:
Shifting Towards "We": Our Strategies
We recognized these challenges early on and took proactive steps to build a remote culture that prioritizes connection and collaboration. Here are a few of our key strategies:
Critical But Humble
One of the most powerful concepts we've embraced is the idea of being "critical but humble." This means being critical of the work you put out there but putting the collective good above individual agendas. It's about celebrating team wins, supporting each other through challenges, and recognizing that we're all working towards a common goal.
In a remote environment, it's easy for individuals to feel like they're operating in their own little bubbles. But by fostering a sense of shared purpose and collective identity, we can break down those silos and create a truly unified team.
Building "We": Your Action Plan
Whether you're a team leader or a team member, here are a few things you can do to cultivate a stronger sense of "we" in your remote team:
By taking these small steps, we can all contribute to a more connected, collaborative, and ultimately, more successful remote team. Because when we prioritize "we," everyone wins.
This article was written by Mackenzie Ostrem, VP of Client Services