DESIGN THAT BUILDS MORE THAN INTERFACES
The most meaningful digital products aren’t just functional—they're brand-defining. At Shift, our UX process helps you translate your purpose, personality, and promise into every tap, click, and screen. Whether you're validating an MVP or scaling a mature platform, we help you shape products that reflect who you are and where you're going.
UX AS BRAND DNA
Brand strategy in every pixel
FUEL YOUR MARKETING
Design once. Market everywhere.
When your product experience consistently reflects your brand, it becomes easier to tell your story across every channel. Great UX creates a brand you don’t have to explain—because it speaks for itself.
Amplify marketing with built-in brand moments
Microcopy, onboarding flows, and interaction patterns become subtle brand billboards. From signup to support, your UX becomes a marketing asset that drives loyalty, referrals, and word-of-mouth.
Conversion isn’t just copy—it’s clarity
We reduce friction at key decision points, helping marketing efforts perform better. Better UX means higher landing page conversions, stronger campaign engagement, and less drop-off from ad to action.
Consistency scales
When your UX system is rooted in brand strategy, it’s easier for marketing teams to extend campaigns across web, app, email, and beyond—without needing to reinvent the wheel each time. A strong product experience makes your brand easier to understand and easier to promote.
WHAT'S IN OUR UX TOOLKIT
Personas
Bring your audience to life. We co-create user personas grounded in research—defining motivations, behaviors, and brand-aligned expectations.
User Journey Mapping
We map out how your users move through your product and where your brand has the chance to stand out. Frustration becomes opportunity.
User Flows
Clarity is confidence. We define how users move from intent to action—and where your brand can make it effortless and delightful.
Wireframes & Prototypes
Rapidly explore ideas with low-fidelity or high-fidelity prototypes. We iterate based on real feedback, always with your brand story in mind.
DESIGNED FOR SPEED & SCALE
Research & Alignment
Insight & Strategy
Concept & Co-Creation
Execution & Handoff
Vibrant Coffeehouse & Kitchen
Challenge: Vibrant engaging in a new endeavor — coffeehouses. They already have a successful credit union brand and need this to be just as strong
Solution: Full UX sprint including personas, user journeys, wireframes, and development-ready design system
Results: Mobile app designed based on real users and what they want to see in a loyalty program for their coffeehouse.